In Mexico, the drug culture is the result of a process of social acceptance of the figure of the drug dealer. This scenario was produced by a gradual deterioration of the legitimacy of the Governmental State that has manifested itself since the last decades of the 20th century and the first of the 21st. We will show how the figure of the drug dealer became entrenched in the collective imagination, reaching its peak during the so-called « la guerra contra el narco » (war against drugs). In this period, cultural manifestations appeared in response to the context of violence, which ended up consolidating drug culture as an inherent part of society.